Twitter has been a great friend to my company over the years. It has allowed me to connect with many people. But if there is one thing I cannot stand, it’s a no follower. Here is why.
The magic of Twitter is the way it can connect you with many people all over the world. It allows you to share personal or professional information in very short tweets. Your information goes out to other Tweeters, and vice versa.
In a perfect world, the twitter follow ratio would be 1.0. Everyone you follow follows you back. This is the perfect exchange rate. In reality though, this seldom happens.
There are plenty of people who only want to share their ideas. Only want to have you read their tweets. They don’t know you, don’t care what’s on your mind, etc. It’s like the Oprah saga. She has a million follower camgaign, and doesn’t know squat about how to tweet. Get rid of those people. Unfollow them.
The savvy marketer will want to know what is on the minds of their followers. This kind of information is invaluable. Why they would not want to tap into the market data makes know sense. In that case, they just want to spam you with their stuff. Unfollow them. Even the big sites like CNN, The New York Times, etc. need to pay attention. At the time of the writing of this article CNN was following 276 people, and had over 1.1 million followers. The New York Times is following 190, and has over 2 million followers.
So, I ask you: why is your opinion worth less? Give them the boot! Unfollow them!
The HootSuite ap for iPhone is one of those rare applications that I actually paid money to own. In my case, I bought it so that I could more easily manage the Twitter accounts of my clients, for which we do social media micro blogs. It also lets me handle my own account.
The surprise is how well the ap works. It has been flawless for me. It also allows me to better manage “mentions” from people who follow me. That’s a chore, because I have over 5000 people I tweet with all the time. I don’t like losing people in the Twitter Ocean.
There is a featured Section, so you can get tweets for HootSuite, and you can get their featured users. As to your own account, you can keep up with live stream, Mentions, DM’s in your inbox and outbox, Sent Tweets, and Favorite Tweets. So, it really has all my favorite features that I use on the big version on my laptop.
If you are serious about Twitter, or you manage multiple accounts, you need to look at the HootSuite Program. If you are also an iPhone junkie, the HootSuite Ap for iPhone is worth the couple of bucks you’ll pay. Enjoy your Twitter experience more.
Tweeting hot topics can be one way to really help draw traffic to your website. Simple connections to current topics of interest will help many people take the extra step to go ahead and visit your website. Then, it’s up to you to WOW them. Here are some simple rules about tweeting hot topics.
Make sure the topic is relevant to your website. On this website about social media marketing, website development, etc., I would be much better off talking about the new iPad than I would the one year birthday of the children of the “octamom.” Doing otherwise will not give you favorable results, and it really cheapens your website content. So, what do these results look like? That’s simple: you want people to re-tweet your work, comment on your post, etc.
Some of the overall best subject matter for tweeting hot topics comes from new technical innovations, the lifestyles of the rich and famous, what’s happening with celebrities, and my personal favorite, politics! If you can find good topic matter in these areas, you will draw extra hits.
Images and videos are also a great way to bring extra hits to your website from tweeting. Most of us have now grown up with television, so we love our videos. That is why Youtube is the number two website in the world. The biggest mistake people make in tweeting video is getting too commercial with it. Try to give people information, share some knowledge, help people. Then, after you have shared first, you can be justified in pointing people to products and services.
Tweeting hot topics can be a great way to draw traffic to your website. It can also be a way to stimulate conversation on your Twitter page. Good luck.
I wanted to share a video from Scott Willoughby, regarding his research into what makes Twitter work for some people. Scott has taken a pure “research” methodology to this. I will be adding articles on this theme, with some of my thoughts on how I have built my 4000+ Twitter following. Enjoy!
Twitter has been a great friend to my company over the years. It has allowed me to connect with many people. But if there is one thing I cannot stand, it’s a no follower. Here is why.
