In today’s economy,  advertising can be expensive.  It can also be hard to really sell your business in a few short seconds. In order to improve your changes to sell your brand, you may want to start a blog for your business.

By pure definition, a business blog, or corporate blog, is a blog that is located on your company website.  An external blog would be one located on, let’s say, Blogger.com.  It can be a great way to draw people to your website more often. Especially if you add RSS feeds, bookmarking buttons, etc., to make it easy to keep getting new information on your company.

The biggest thing to remember is that you need to have quality content. Many times, corporate website blogs get filled with verbal garbage, just designed to hit keywords.  Well, you may draw someone to your site once by search methods and SEO, but you won’t keep them coming back. If you provide quality content, it will keep people coming back for more. That’s the kind of advertising side of why to start a blog for your business.

The other point to remember is you want to keep new information coming.  Static information can only be spun so many times, before people get tired of it, and move on.  You may fool them a couple of times, but that will be it.

Video can also be a nice addition to the blog.  A few scattered videos will really get people interested in visiting your site. I try to use articles and videos both, in a ratio of 10 to 1 (articles to videos).  The articles help with SEO, the videos help the human eye. In fact, I am about due to shoot some new video on this blog. (You see, even people in the business of SEO have to remind themselves to do the basics!)

I really think that it’s time to look at quality, ever fresh content more, and keyword saturation less.  I am now cutting back to around 1-2% keyword saturation.  I also still try to bury the title in the first and last paragraphs.  SEO gets your visitor there once.  Quality, new  content will keep people coming to your website for years to come.

We’ll talk to you soon,

Raymond C. Province, M.A.

Celtic Ozark Solutions