The do’s and don’ts of links in articles is beginning to evolve again. Those of us that follow the world of search engine optimization techniques have begun to see signs that our search engines are really beginning to put a value on quality links again. Just when you think you have it all figured out.

For the longest time, the whole Internet was run like a big science experiment, because most of the people using it were sharing academic research across the Internet.  But it did not take long for smart internet marketers to figure out that you could also use links for sales.  Instead of just giving people a link to research, being used like a footnote in a term paper, they would send you to a landing page to buy something.  Soon afterwards, the trick also started being used to take you to a website just to get your email address, address, phone etc.

Links to your own website are still OK, and when used well, they can provide needed traffic to your website. Now though, the search engines also like quality information links.  So, when you are writing articles, add one or two links to your article that helps to substantiate your facts. My trick here is to use big, popular research sites. Don’t use just Wiki references.

Put quality links in your articles, as well as links to your website, and watch the SEO build. That’s my little tid bit today.

Raymond C. Province, M.A., ACMPE

Celtic Ozark Solutions