Link building can be a real  pain in the backside.  It can take a lot of thought and effort to not only figure out what links to add to a websie, but it also takes time to get it done.  So, do I really want to do link building?

For many these days, the answer is “NO.”  It may simply be too labor intensive.  Long gone are the days that you can just join a link building service, and have those links come rolling in.  Once you did that, you could just get yourself a few quality links, and the website traffic could come rolling in.  It was a true “set it and forget it” time in the history of search engine optimization and website marketing.

To make matter worse, Google starting dinging everyone for this type of behavior.  More links suddenly became a red flag, and people started losing PageRank.  So, the only one’s left in the “link building business” were the scammers, who just wanted your money, and could not be bothered with your Page Ranking.  So, I really can’t blame people for getting discouraged about link building of any king.

People then moved to trading links one for one with other folks.  “Do Follow” networks developed.  And this did provide some good links for a while.  In today’s time, though, too many one to one links can also get you in trouble.

So much for the nay sayers.  Now I want you to consider that links are still worth the effort.  Here are some of my reasons for still doing link building:

  • Links help others find your website, even if Google doesn’t give you much credit. This is especially true on social media platforms. If your part of a “tribe” on a social website, I suspect your trading links for all kinds of good stuff.
  • Good quality outbound links to sites like yours, with a PageRank of 3 or better, still count in your overall PageRank score.  Plus, it lets people know the kind of sites you feel are important.  I still think it is good to have some of these on your website. Just look at my website here, and you’ll know I still practice this.
  • Good quality links in from comments on your site are also good. But they must be relevant.  I have an essential “do follow’ website here, but I still monitor the comments.  More importantly, I monitor the links added. So, don’t even think about adding a Viagra link to this site!  (Though Askimet will probably get you first!)
  • I still think the best links are those that are created by people bookmarking your quality information. I don’t believe you have to be a genius either.  Just provide people with solid information. Discuss what works and what does not, etc.  These links are definitely worth the effort.

That’s my take on it,

Raymond Province

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