Get Ready for the eMagazine Boom
Folks, get ready for the eMagazine boom. As products like Kindle and the iPad start to generate more interest in the portable PC/Reading device, there will be more interest than ever in having eMagazines available for all those wonderful devices. Not only will the eMagazine boom effect the way we read, and what we read, it is going to effect our search engine results.
The publishers of magazines online will be working harder than ever to have their content indexed by the search engines. We will be seeing bits of the text, often called “snippets” in the industry, that will be designed to tempt us to get the article. The little morsels will be designed to help you quicklly figure out if the information is useful. Content will be kind in the first 100 words.
Once you get hooked on the summary you are given, the publishers will attempt to get you to buy the article content. There should be a modest price for the articles. Better yet, they will want to sell you a subscription to the magaine. That will be where the big money will be. Once you have a subscription, you’ll be subject to the advertising that will be presented. Right now, all the new ebook and eMagazine readers to set to handle advertising, and video, with the exception of the Kindle. The technology of the Kindle is still very simple, and does not lend itself well to advertising and moving graphics.
The search engine crawls will be limited to the summary material. We’ll have to see if any0ne wants to break that rule. Google can already run with such a senario. Just take a look at Google Books. Google Books has a large database of print publications, which also includes eMagazines. Once they have the propriatary rights to index content from the major publishers, they will be off and running. Although Bing/Yahoo! have no similar publication search database, they will probably also be able to find ways of indexing “hidden content”, in an effort to keep up with the Giant Google.
Flash based ads will only be the beginning. New technologies will be developed to exploit this new media market. Publishers will be glad to hop on board, as this new media will offer new sources of income from advertising, interactive programs, and the like. They will also have faster access to data about how the campaign is going. Real time results will be possible, versus surveys, focus groups, and the like. So, get ready for the eMagazine boom. Coming in an eReader near you.
Ray Province, M.A., ACMPE
Celtic Ozark Solutions



